How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you’ll see step-by-step how to take a great idea through the complete advertising process. And because it’s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you’ll need to succeed in the class now and get your project chosen in the future.
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
$4,198.95
ISBN
9781133434801
Categories Advertising, BUSINESS & MANAGEMENT, ECONOMICS, FINANCE, BUSINESS AND INDUSTRY, Sales & marketing
| Weight | 19.22 kg |
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