Essentials of Marketing ISE
$3,150.00
ISBN: 9781266124983 Essentials of Marketing 18th Edition by Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy*********(International student edition book only, NO Connect access code included!!!) ******** Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through:
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