Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.
Market Research In Action
$1,090.95
ISBN
9781861529381
Categories BUSINESS & MANAGEMENT, ECONOMICS, FINANCE, BUSINESS AND INDUSTRY, Market research, Sales & marketing
Weight | 17.61 kg |
---|---|
ISBN13 | |
Author | |
Publisher | |
Binding | |
Lenguage | |
Publish Year | |
Edition | |
Pages |
Related products
-
Win at All Costs: Inside Nike Running and Its Culture of Deception
$629.79 Add to cartRated 0 out of 5 -
Earning It: Hard-Won Lessons from Trailblazing Women at the Top of the Business World
$608.79 Add to cartRated 0 out of 5