Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.
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Market Research In Action
$1,090.95
ISBN
9781861529381
Categories BUSINESS & MANAGEMENT, ECONOMICS, FINANCE, BUSINESS AND INDUSTRY, Market research, Sales & marketing
| Weight | 17.61 kg |
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