Marketing

Engagement. Leadership. Innovation.This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.- Comprehensive- Business-Orientation- Up-to-Date- Most extensive instructor resource package on the market!- Real-world-focus:- Applying Marketing Metrics- Marketing Matters- Making Responsible Decisions- Insights About Me- Building Your Marketing Plan- Integration of Customer Journey Literature