Lamb/Hair/McDaniel’s MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel’s MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry — helping students recognize the practicality of marketing and develop essential skills for success.
MKTG
$2,100.00
ISBN
9780357929216
Categories BUSINESS & MANAGEMENT, ECONOMICS, FINANCE, BUSINESS AND INDUSTRY, Sales & marketing
| Weight | 30.00 kg |
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