Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
$1,469.79
ISBN
9781137282934
Categories ARTS, BUSINESS & MANAGEMENT, ECONOMICS, ECONOMICS, ECONOMICS, FINANCE, BUSINESS AND INDUSTRY, POPULAR SCIENCE, POPULAR SCIENCE, Sales & marketing, SCIENCE: GENERAL ISSUES, THEATRE STUDIES
| Weight | 27.13 kg |
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