Analyze. Formulate. Implement. Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
BUSINESS & MANAGEMENT, ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
Strategic Management of Technological Innovation (Irwin Management)
$3,578.40
| Peso | 17.6 kg |
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