The guide all MBAs and exec ed students need.If you’re enrolled in an MBA or executive education program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author’s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.
The Case Study Handbook Revised Edition: A Students Guide
$630.00
ISBN
9781633696150
Categorías BUSINESS & MANAGEMENT, Business communication & presentation, Business studies: general, ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
Peso | 19.58 kg |
---|---|
ISBN13 | |
Author | |
Publisher | |
Binding | |
Lenguage | |
Publish Year | |
Edition | |
Pages |
Productos relacionados
-
Earning It: Hard-Won Lessons from Trailblazing Women at the Top of the Business World
$608.79 Añadir al carritoValorado con 0 de 5 -
Win at All Costs: Inside Nike Running and Its Culture of Deception
$629.79 Añadir al carritoValorado con 0 de 5 -
Power Moves: How Women Can Pivot, Reboot, and Build a Career of Purpose
$608.79 Añadir al carritoValorado con 0 de 5 -
Influence, New and Expanded: The Psychology of Persuasion
$682.50 Añadir al carritoValorado con 0 de 5