Shortlist, 2024 Best in Business Book Awards, Society for Advancing Business Editing and WritingToday, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models―they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.
The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change
$691.95
ISBN
9780231196581
Categorías BUSINESS & MANAGEMENT, ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
Peso | 21.87 kg |
---|---|
ISBN13 | |
Author | |
Publisher | |
Binding | |
Lenguage | |
Publish Year | |
Edition | |
Pages |
Productos relacionados
-
Win at All Costs: Inside Nike Running and Its Culture of Deception
$629.79 Añadir al carritoValorado con 0 de 5 -
Influence, New and Expanded: The Psychology of Persuasion
$682.50 Añadir al carritoValorado con 0 de 5 -
Earning It: Hard-Won Lessons from Trailblazing Women at the Top of the Business World
$608.79 Añadir al carritoValorado con 0 de 5 -
Conflicted: How Productive Disagreements Lead to Better Outcomes
$629.79 Añadir al carritoValorado con 0 de 5