The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

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ISBN 9780805842685 Categories BUSINESS & MANAGEMENT, BUSINESS & MANAGEMENT, BUSINESS & MANAGEMENT, COMMUNICATION STUDIES, ECONOMICS, FINANCE, BUSINESS AND INDUSTRY, ENCYCLOPAEDIAS & REFERENCE WORKS, INDUSTRY & INDUSTRIAL STUDIES, INDUSTRY & INDUSTRIAL STUDIES, MANAGEMENT & MANAGEMENT TECHNIQUES, MEDIA, MEDIA STUDIES, Public relations, REFERENCE AND INFORMATION, Sales & marketing, SERVICE INDUSTRIES, SPORT & LEISURE INDUSTRIES

Additional information

Weight	11.99 kg
ISBN	805842683
ISBN13	9780805842685
Author	Katz, Helen
Publisher	Routledge
Binding	Paperback
Lenguage	English
Publish Year	2003
Edition	2
Pages	208

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